INTUIT CREDIT KARMA - PATHFINDER BRANDING
Branding package for Intuit Credit Karma's Pathfinder Internship Program.
Branding package for Intuit Credit Karma's Pathfinder Internship Program.
Concept
Concept
Concept
/// For prospective Pathfinders and Credit Karma employees, the Pathfinder program might not be as clear as it can or have far enough reach as it should. Our primary goal was to help make existing assets clearer, engaging and inspiring. Both for incoming Intuit Credit Karma Pathfinders and employees interested in managing and mentorship.
/// For prospective Pathfinders and Credit Karma employees, the Pathfinder program might not be as clear as it can or have far enough reach as it should. Our primary goal was to help make existing assets clearer, engaging and inspiring. Both for incoming Intuit Credit Karma Pathfinders and employees interested in managing and mentorship.
Development / Production
Development / Production
Development / Production
/// Working collaboratively with our copywriting intern Jocelyn, we concepted all deliverables with our audience always in mind, presenting them to our managers and creative directors throughout 4+ rounds of internal review, and implemented feedback when needed.
/// Working collaboratively with our copywriting intern Jocelyn, we concepted all deliverables with our audience always in mind, presenting them to our managers and creative directors throughout 4+ rounds of internal review, and implemented feedback when needed.
RESULT
RESULT
RESULT
/// Deliverables included:
Brand Manifesto
Logo Design
Poster Design (various formats to accomodate for different displays and social media)
Educational Video
Landing Page Design
Zoom backgrounds
LinkedIn Announcement GIF
Speculative Billboard Ads
/// Deliverables included:
Brand Manifesto
Logo Design
Poster Design (various formats to accomodate for different displays and social media)
Educational Video
Landing Page Design
Zoom backgrounds
LinkedIn Announcement GIF
Speculative Billboard Ads
Previous Logo Iterations
CREDITS
CREDITS
CREDITS
/// Design, Animation, & Sound Design: Brian Ibarra Morales
Copywriting & Script: Jocelyn Recinos
/// Design, Animation, & Sound Design: Brian Ibarra Morales
Copywriting & Script: Jocelyn Recinos
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